Karla Sutil

How much of the market does your product or business have? Is it really important to consider or know your market share? How can you increase your product market share and, having captured a slice of the market, how do you keep it? These and other questions are addressed in this article, including a list of nine ways to increase your business or product market share.

In the past, sales and marketing were the primary drivers of business success. However, in today's user-centric world, businesses are looking for more inventive methods to foster growth. One such approach is directing all efforts towards the product itself, known as product-led growth (PLG). This strategy aims to utilize the product to acquire and retain customers, acknowledging the paramount importance of user experience. In this article, we will explore the concept of PLG and its potential to revolutionize growth strategies by helping businesses achieve product-market fit (PMF)

Setting up and achieving goals is the foundation of every business. Clear-cut aims are essential to improve and expand a company. KPIs and OKRs are a part of the objective-setting process – they are the methods used to measure success. Yet, one must understand them in order to use them effectively – setting the wrong KPIs and OKRs might be detrimental. However, mistakes still happen due to the ambiguity between these two approaches. Therefore, in this article we aim to dispel any doubts by explaining the key differences between KPIs and OKRs – you will learn when and how to use each of them successfully.

In this article, we cover the MVP basics and delve into issues such as research, process and the importance of knowing why you’re building an MVP. See our How to build a Minimum Viable Product Guide!

How does a minimum viable product (MVP) stage dovetail with the lean startup approach? Can it boost a new business’s chance of survival and success? See our article!

What is an MVP in an Agile context? In this article, we cover the minimum viable product (MVP) essentials – the what, the why, the benefits and what makes MVPs agile.